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50+ Ad Copy Examples Guaranteed To Increase Clicks Jake Henderson July 15, 2021 Ladder Blog What is ad copy? Ad copy sells. It’s a cheerleader. Not a cheerleader for products, but one for that voice inside your head. The one who’s always saying things like, “damn, I should get up early before those new Jordans sell out” or “I really need those sleek, leather hot pants”. (Just me?) In the right hands, ad copy is a powerful tool of persuasion. It can allay fear, evoke pride and, most importantly for our purposes, it sells. How to write good ad copy There are no rules for writing good ad copy. But, used wisely, the following tricks of the trade can really help. Appeal to Sense of Urgency One major way you can influence people with your ad copy is to appeal to their sense of loss. People don’t like to feel as if they’re about to miss out on a deal, an offer, or an item they really want. Using your ad copy to reference the potential for a loss can lead to a high click rate and m...